Trust and messaging: Following the rules and guidance

How well are you currently following the rules and guidance put in place?


  • The vast majority of respondents are at least mostly following the rules and guidance; 46% completely and 48% mostly.
  • As the age bands increase so does the proportion following the rules and guidance more strictly (i.e. completely).
  • Just under a quarter (23%) of 16-24 year olds only ‘sometimes’ follow them, this is by far the least adherent group.

Total sample



Household composition